BETTER SUSTAINABLE BASICS, WITH THE SAME ELEVATED COMFORT
"Wearing these soft boxer briefs is like putting your boys in a hammock on a summer afternoon - they're that soft & comfortable." - John - Los Angeles, CA
OUR SIGNATURE FABRIC
Supima Cotton is our fabric of choice. Supima fibers are longer than conventional cotton, which leads to unique properties including: Strength ,Color Retention & Softness.
Less than 1% of basics worldwide are made with supima! Welcome to our luxe lived-in feel.
Journal
Eco-Friendly Hotel Amenities Ideas
Increasingly more and more hotels are becoming eco-friendly. By 2023 all of California Hotels will have to get rid of all single-use plastics. This is a huge step and...
Why Hotels Should Move to Become More Sustainable
Sustainable hotels are popping up quickly and this is why. By 2023 California is banning all single-use plastics and I know some great hotel chains already abiding by those rules,...
Pima Cotton vs. Supima Cotton
It has been reported that nearly 89% of cotton sold as Egyptian or Pima is not the real form of either of those kinds of cotton. According to Applied DNA Sciences, a...